Marketing forms an essential component of business strategy. Your market share and customer loyalty, it all depends on how convincible your presentation is to the prospective customers. Market penetration is a daunting job, but sale promotion is imperative to maximize profits of the company and gain goodwill in the market. With the evolution of online communication, Email marketing has become a most cost-effective and impactful source of marketing. With increasing demand for the business, online portals have come up with the concept of dedicated inbox services for sales promotion activity. You can explore Jeff Lenneys Inbox Blueprint Review before considering it as one of your marketing options. As per a study shared in, market research and customer behavioral study establish the base for designing interactive and effective email marketing campaigns.

Let’s revisit the history of sale promotion activities. Traditional sale promotion options included displaying hoardings on the roadside, using of print media like newspapers and marketing to advertise about new launches, pamphlet distribution and conducting promotional roadshows and door to door visits. With the internet revolution, email evolved as a fast and convenient source of communication. Since it had no geographical limitation and was less time consuming, soon it gained popularity as the prime source of communication among people over personalized postal letters. Early it was identified as a lucrative medium of marketing by the prospective companies to reach up to their customer base, and that is how email marketing came into being.

Some of the prominent benefits of email marketing include:
• More significant returns on limited investment- Since selling cost is the primary component of working capital for business, and saving on it can prove to be profitable for the company. In a business start-up or a small-scale setup, there are limited market budgets sanctioned. When compared to advertising and promotional activities which demands a reasonable chunk of the marketing budget, email marketing proves to be a cost-effective tool. You can reach diversified customer base and increase the probability of sale conversion at a faster rate through this option.
• Aids customer segmentation – Different types of customers have varied requirement; you may need to customize your marketing approach. You can classify prospective customers by their demand, demographic location, etc. Alternatively, depending on the feedback and queries sent through emails, you can also identify your marketing strengths and area of concern.
• Helps in creating reference database: Since marketing scenario is dynamic, you need to keep pace with the changing environment. This involves marketing research and customer behavioral study. Email marketing provides an efficient and reliable source of information for the above. Customer communication and feedbacks are safely recorded in this specific marketing tool. You can always refer to records to safeguard the legal interest of the company.
• Faster and economical advertising mode: Unlike other sale promotion measures, where massive cost is involved, you can quickly design the online catalogue mentioning the salient features of your product more attractively and cost-effectively.

With globalization, digital marketing has gained broader acceptance in the market space and email marketing predominately form the core of the marketing activities. It offers the transparent and genuine communication platform to the parties involved.

Digital marketing has become one of the primary marketing tool adopted by companies’ world over. Due to the broader scope of market coverage and accessibility to the customer base, the internet offers a most effective platform to advertise your product and services. While there are many modes of digital marketing and generating leads like, email marketing, approaching
Leadsmarket, brand promotion on social networking sites, search engine optimization techniques and many more. One of the innovative advertising mode identified by digital marketing gurus is of affiliate marketing. It is a branding technique where other websites known as affiliates, display ad of your product and services on their webpage. You can learn about leveraging this marketing option through online guides like

The procedure involves providing the affiliate with a code of your banner ad, which based on their convenience, is displayed on their website. Although the option is open to all types of sites, tying up with industry-specific affiliates can prove to be more beneficial in attracting prospective customers. Some of the favorite affiliate marketing techniques include pay per click, pay per lead, pay per sale, etc. While this mode of marketing might position your brand name in the market, but ideally it should be used along other marketing strategies to get better and faster returns.

The affiliate is compensated based upon predetermined and agreed rate between the business owner and the affiliate. The financial obligation to pay is directly related to the desired result yielded. In case of pay per click, the business owner pays every time a visitor clicks on your advertisement. Pay per impression means affiliate will be compensated every time they display the ad on their webpage. Pay per lead says the payment will be made when the visitor routes to your website and submit an inquiry or fill in up any survey on your webpage. Pay per sale, as evident from the name, the affiliate is compensated, when the lead is converted into a sale.

Therefore, unlike other marketing tools, the investment is not blocked and is performance based. Due to its financial benefit, this mode of marketing is perfect for start-ups.
Since the visibility of your brand and business is dependent on the website performance of another company, you need to take special care while choosing the affiliate. The affiliate’s webpage should be attractive, interactive and user-friendly. Thus, as more and more traffic are generated on their site, higher chances will be there for your ad banner being visited and increased scope of lead generation and conversion.

The internet space is vast, by randomly placing your ad on any website can prove helpful. Targeting for industry-specific leaders and convincing them to become your affiliate is the right approach for faster sale conversion. Your ad banner should be eye-catching and attractive. Since the scope of routing the prospective client to your website is very limited i.e. up to few seconds, it is essential that the designing of the Ad banner is such that it attracts more and more visits. You can Take assistance from external parties like advertising firms or designers to professionally design your ad banner which is short and crisp and has more probability of getting noticed.