Digital marketing has become one of the primary marketing tool adopted by companies’ world over. Due to the broader scope of market coverage and accessibility to the customer base, the internet offers a most effective platform to advertise your product and services. While there are many modes of digital marketing and generating leads like, email marketing, approaching
Leadsmarket, brand promotion on social networking sites, search engine optimization techniques and many more. One of the innovative advertising mode identified by digital marketing gurus is of affiliate marketing. It is a branding technique where other websites known as affiliates, display ad of your product and services on their webpage. You can learn about leveraging this marketing option through online guides like www.business2community.com/marketing/4-steps-affiliate-managers-can-follow-pay-per-call-success-01961960.
The procedure involves providing the affiliate with a code of your banner ad, which based on their convenience, is displayed on their website. Although the option is open to all types of sites, tying up with industry-specific affiliates can prove to be more beneficial in attracting prospective customers. Some of the favorite affiliate marketing techniques include pay per click, pay per lead, pay per sale, etc. While this mode of marketing might position your brand name in the market, but ideally it should be used along other marketing strategies to get better and faster returns.
The affiliate is compensated based upon predetermined and agreed rate between the business owner and the affiliate. The financial obligation to pay is directly related to the desired result yielded. In case of pay per click, the business owner pays every time a visitor clicks on your advertisement. Pay per impression means affiliate will be compensated every time they display the ad on their webpage. Pay per lead says the payment will be made when the visitor routes to your website and submit an inquiry or fill in up any survey on your webpage. Pay per sale, as evident from the name, the affiliate is compensated, when the lead is converted into a sale.
Therefore, unlike other marketing tools, the investment is not blocked and is performance based. Due to its financial benefit, this mode of marketing is perfect for start-ups.
Since the visibility of your brand and business is dependent on the website performance of another company, you need to take special care while choosing the affiliate. The affiliate’s webpage should be attractive, interactive and user-friendly. Thus, as more and more traffic are generated on their site, higher chances will be there for your ad banner being visited and increased scope of lead generation and conversion.
The internet space is vast, by randomly placing your ad on any website can prove helpful. Targeting for industry-specific leaders and convincing them to become your affiliate is the right approach for faster sale conversion. Your ad banner should be eye-catching and attractive. Since the scope of routing the prospective client to your website is very limited i.e. up to few seconds, it is essential that the designing of the Ad banner is such that it attracts more and more visits. You can Take assistance from external parties like advertising firms or designers to professionally design your ad banner which is short and crisp and has more probability of getting noticed.